Getting to Know LGCY’s Videographer – Pierce Tews
Here at LGCY, we’ve seen massive growth recently in our multimedia marketing department, and one huge reason for that is the work of our videographer, Pierce Tews. Pierce has been with us for about 6 months and has been a vital member of our team since day one. I sat down with him to learn more about his creative process and how he does the job he does.
Q: What do you do for LGCY?
A: I make videos of any sorts. I make marketing videos to promote the company, recruiting videos to get more sales reps, training videos… any kind of content that has to do with videography.
Q: How did you get into videography?
A: I have always had an interest for videos since I was a kid. When I was younger, my mom had a little video camera that I would take and film stuff. I would always think, “Oh that’s cool!” and so ever since I’ve tried to capture what inspires me on video.
Q: What does your work say about you?
A: I would hope that my work would say that I’m creative, passionate about what I do, that I take my time, that I don’t cut corners, and that I have a unique style. Most of all, I’d hope that it would say that I capture emotion in true moments that happen in life.
Q: Where do you fit in to LGCY’s mission?
A: I think everyone at some point in their life has watched a video that inspired them or moved them to change something, do something, or be something. LGCY’s mission is to become the best version of yourself, and I think my team and I have created a lot of videos that have inspired people to do better or have reminded of times in their careers or lives that they were living the way they wanted to be. The videos we create are reminders or inspiration to be the best version of yourself.
Q: What does a typical day look like for you?
A: There really is no typical day. It could be one of two types of days. One, I could be at an event or travelling to cover something, which includes a day full of filming… or I’m at the office, putting together the videos.
Q: What are your hobbies outside videography?
A: My favorite thing to do is to go canyoneering. One of my favorite places to go is in Neon Canyon in southern Utah. It’s been featured on National Geographic as one of the top 10 adventures in the world. I’ve done it twice, it’s incredible. Other hobbies are rock climbing, skateboarding, and hanging out with my dog.
Q: Who is your hero?
A: My hero is my dog Goldie. She is always so patient and sweet. You could literally do anything in the world to her and she would love you and treat you well. I wish I were like her.
Q: What motivates you?
A: I am motivated by freedom, or the ability to be free. A lot of life is spent doing things we don’t like to do or are hard to do, and at the end of our lives, we might feel “I didn’t get to do anything that I wanted to.” I’m motivated by giving myself opportunities to experience things that I’ve dreamed of doing and to give my family those same experiences.
Several hours away from Lima, Peru, high above the small town of Frias, lies the village of Meseta Andina, and for four days in July 2016, this is where our LGCY family lived. Under the auspices of LGCY Foundation, we were able to partner with Choice Humanitarian and spend time living and working in this village, helping to bring a healthier lifestyle to the amazing people who live there.
Twenty-seven members of LGCY Power traveled from all over the United States to join this expedition. After at least three flights, a couple taxi rides, a bus trip, and a harrowing journey via truck up into the Andes, we arrived at Meseta Andina, a collection of 22 tiny villages, made up of adobe homes and open space, nestled in the mountains. The warm welcome by the village elders helped to offset the unexpectedly cold weather, and the beautiful scenery made up for the difficulties brought on by elevation. We were allowed into homes to build ovens of brick – ending for several families the practice of cooking on open flames inside their homes, and funneling noxious smoke outside via a chimney – and onto property to plant gardens of more nutritious and various vegetables, helping to offset the primary potato crop.
The LGCY family worked hard, getting our hands literally dirty, but were rewarded in equal measure. The children of the village quickly grew comfortable with our group, playing soccer at any opportunity (one little guy earning the nickname Messi for his legitimate skill), learning to play Red Rover and Duck, Duck, Goose from Tyler, one of the expedition leaders, and watching Up in Spanish – the first movie many of them had seen. Pierce Tews, our videographer/photographer, had a devoted following, and he graciously showed each of them how to work the camera, allowing them to take photos, and showing them the results of their efforts. Many more of the kids were fascinated by the selfies they took with several of our group. I had the opportunity to meet Roselia, the teenaged daughter of the family who welcomed us into their home for their stove inauguration. She laughed at my accent, was perplexed with my multiple earrings, and ultimately took ownership of the plastic claw clips I had in my hair, for which I was rewarded with a hug. Situations got very charming when I knew enough Spanish to exchange names with three cute girls – Rosita, Aurelia, and Rosita—but then confused them when I kept telling them I didn’t speak Spanish, their insistent “si!’s” aside.
The homes were small and smoke-filled, often dark, and always with dirt floors. The family animals wandered freely through the homes, and we were as likely to see a chicken as a child inside. For those working in the gardens, tools were a treasured commodity. We used the families’ tools where we could, and when they were not available, sticks of various sizes came in handy as diggers, rakes, and tillers. The circumstances were humble, the resources meager to an American sensibility. However, for me, the most impactful realization was how happy the villagers were with so few of the material things I tend to take for granted. The village was working on a new home for someone who had recently been married. The kids went to school. The families provided for themselves: roofs, food, support. The community took care of each other, and welcomed and took care of us while we were there. It reminded me that people are just people, and we are all doing our best with what we have. It was a beautiful lesson and an amazing experience, one which I am so grateful to have had.
Perhaps even more impactful for most of us were the relationships the LGCY family formed with each other. It was much colder than expected, harder work than we knew, and conditions rougher than imagined. Dagen Olsen, on his biggest take-away, said: “I’m grateful for the adversity we faced, because it brought us together as a team; we wouldn’t have had the same experience without it.” He’s right. We learned to rely on each other quickly: for warmth, for help, for conversation. The bonds we formed are strong, and helped each us of on our path to becoming the best version of ourselves.
Thank you to the LGCY Foundation for providing the opportunity, to Choice Humanitarian for providing the means, and the LGCY family who went for the experience of a lifetime.